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Websites - Are they necessary?

Lets face it, nowadays, your business will lose credibility if you don't have a business website. Not only will a website give your business credibility and help you to generate new business (more about that later), but you can use a website to service existing customers by giving them:

  • access to forms, documents, and product information
  • ability to browse your catalog and order online
  • an easy way to make payments online
  • tech or product support

Don't lose existing customers by not having the ability to offer a bare minimum of customer service benefits that many of your competitors are probably offering their customers today.


Do Websites Generate New Business?

They certainly can generate new business, however, most probably do not. Think about your own behavior when you are searching for a product or service online. You Google a keyword which best describes what you are looking for and the Google search results page opens. If you do not find what you are looking for on the first page of search results, you may look on page 2 - or you may just try another search. That's pretty typical as most web surfers do not go past the first 2 pages of search results. at ten sites/page, your site needs to be in the top 20 to even have a chance to generate new sales.

This is where search engine optimization comes in. If your website is on page 3 or higher of the search results, you have virtually no chance of being visited by potential customers. Those websites on page 1 and 2 are getting the exposure necessary to succeed online. By having your site optimized for search engines (specifically Google), your website can appear on the first couple of search results pages for keywords that describe the products or services that you offer.


What Is Needed To Get Started?

You need 3 things to have a website.

  1. Domain - You can register a domain at GoDaddy for about $10/year
  2. Web Hosting - Typical business web hosting costs about $10-$12/month
  3. Website Design - The pricing for design varies, but a decent basic site with 2 or 3 pages costs about $200
Website Design & SEO Miami
Call (786) 871-6692
Text SEO to 49798

Mobile Websites

Mobile-optimized websites are extremely important in the mobile world we live in today. Almost half of web searches are currently made on mobile devices. Viewing normal websites on these small-screened devices can be extremely challenging. If you are fortunate enough that your website show up on Google search results, there is a good chance that the potential sale will be lost when the viewer goes back to see the next site in the results because yours took too long to load or was not viewable on his small screen.

If you have a mobile version of your website, this problem is solved. A small line of code is added to your home page which detects the type of device requesting to see your home page. When a mobile device is detected, the viewer is re-directed to the mobile-optimized version of your site.

For more info, please visit Mobile Sites.

Serving Miami, Coral Gables, Doral, Hialeah, Miami Lakes, South Florida, USA and Canada