Almost 50% of Local Searches Are Being Made on Mobile Devices
Mobile-optimized websites are extremely important in the mobile world we live in today. Almost half of web searches are currently made on mobile devices. Viewing normal websites on these small-screened devices can be extremely challenging. If you are fortunate enough that your website show up on Google search results, there is a good chance that the potential sale will be lost when the viewer goes back to see the next site in the results because yours took too long to load or was not viewable on his small screen.
If you have a mobile version of your website, this problem is solved. A small line of code is added to your home page which detects the type of device requesting to see your home page. When a mobile device is detected, the viewer is re-directed to the mobile-optimized version of your site.